Ahmad Waqar

A comprehensive redesign of a fintech mobile app, focusing on improving user flows and creating a more intuitive onboarding experience. Resulted in 40% increase in user retention and a significant boost in customer satisfaction scores.

Led research initiative to understand enterprise user needs, conducting 25+ interviews and usability tests across multiple regions. Insights shaped the product roadmap for the next two quarters and informed key feature prioritization.

Created a comprehensive design system from the ground up for a SaaS platform, establishing consistent patterns and reusable components that scaled across 12 product teams, improving development velocity and design consistency.